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Podcasting: The Next Wave of Content Marketing


It's the perfect time to add podcasting into your content marketing mix. As consumers flock to listen to their favorite podcasts, businesses are looking to get in on the action, and not just as advertisers. 

Learn how Dell, SAP, and Salesforce are generating brand awareness, establishing thought leadership, and engaging niche audiences through the power of podcasting.

In this eBook, we uncover how to:

  • Prepare by choosing the right format, technology, and strategy
  • Produce by planning out the necessary assets, recording the audio, and editing
  • Promote by distribution, microsites, blogging, social media, and email marketing