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An Introduction to ABM

intro-abm

It’s an exciting time for account-based marketing (ABM). More scalable than ever, waves of B2B organizations are embracing ABM to help grow their accounts and drive high-value outcomes.

Download this eBook to learn more about why you need to rethink this hyper-personalized approach to marketing.

In this eBook, we explore why:

  • 93% of marketers believe that ABM is essential to B2B marketing
  • 60% of users reported a revenue increase of at least 10%
  • 97% of marketers surveyed said ABM had higher ROI than other marketing activities