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Building a B2B Content Strategy


If your company is looking to build valuable and relevant content that attracts more of the right people at the right time and grows brand awareness, then it's crucial to develop a content strategy.

A dedicated content strategy will help you understand who your audience is, what their motivations are at different stages in the buyer’s journey, and how you can best respond to their needs in that moment.

In this eBook, we uncover how to:

  • Conduct user research
  • Turn research into actionable insights
  • Create a content governance plan to set your blog up for success in the long run