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The State of Digital Marketing in Higher Education


We combined primary research with established industry reporting to create a comprehensive look at the state of digital marketing in higher education. 

This report includes information about:

  • The increasing chasm between institutions that blog and those that do not.
  • The digital marketing tactics most used by higher ed marketers.
  • The digital marketing tactic with the highest reported ROI, along with signs of trouble moving forward for that tactic.
  • The social media channels higher ed marketers are most active on, and the network that college-bound seniors wish they’d be more active on.
  • The future plans of higher ed marketers concerning content publishing and marketing tactics. 
Download this free report today!