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Podcasting: The Next Wave of Content Marketing

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As podcasting has exploded in recent years, schools like Skidmore College and NYU College of Global Public Health have started creating branded podcasts as a way to generate brand awareness, establish thought leadership, and nurture prospective students.

Consider the data on podcasting:

  • 26% of Americans listen to podcasts monthly
  • 75% of listeners take action on a sponsored message
  • The average listener completes 90% of a given episode

Ready to get in the podcasting game? Read on to learn how eCity can assist in your next podcast creation project.