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Workshop: Building a Digital Content Strategy That Generates Leads

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Is your website underperforming? A solid content strategy will help you identify who your ideal prospects are and the types of messages that will encourage them to ultimately become a customer.

eCity’s talented team of content strategists is offering day-long workshops that will guide your team through creating the most important elements of an effective content strategy.

In this workshop, you will learn:

  • The importance of having a digital content strategy
  • Elements of an effective content strategy
  • How to create targeted user personas
  • Alignment techniques to get your team onboard