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Building a Content Strategy for Higher Ed

Building a Content Strategy for Higher Ed eBook Cover

1 in 10 high school seniors eliminate colleges or universities from their list of potential schools due to a poor website experience.

A thoughtful content strategy helps schools connect with prospects by delivering content that is unique and relevant to each user's interests. Learn how your institution can implement a content strategy that will spark a deeper connection and inspire action from prospective students, alumni, and donors.

In this White Paper, you'll learn:

  • Five benefits of a successful higher education digital content strategy.
  • How to create a content strategy that inspires action using our proven three-part process.
  • Steps to take for continued success.